The largest urban dance festival in Latin America.
5 days, 40,000 people, and the best of hip hop in one place. Hit play, witness our Peak Moment, and find out why your brand needs to be part of 2026.
2026 edition after movie.
People reached on-site
Creator and multiplier artists
States represented nationwide (+15 countries)
Gen Z audience (under 25)
Your brand at the heart of the stage that defines urban culture in Brazil
Connect with the 'Peak Moment' of 5,000 artists and 40,000 passionate fans. Trade plain ads for authentic connection and become part of your consumer's dream.
A community that travels across Brazil to meet us.
Half of our audience comes from outside the state. See how we built a sense of belonging so strong it drives caravans from across the country, delivering an unmatched "Brand Love" for sponsors.
Social impact
Inclusion through dance
+6 years of history
A tradition on the national scene
Diversity
Cultural plurality on stage
Premium structure
High-performance stage and sound
What makes thousands of people travel across Brazil to be here?
I'm Daniel, founder of Hip Hop District. Let me tell you in 90 seconds what we've built — and why your brand can be part of this story.
Trust validated by the market
From institutional backing to global partnerships: see who has already connected their brand to our ecosystem.
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Caixa Econômica Federal
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Ibis Budget
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Coca-cola
Brun Energy Drink
Adagio Aparthotels
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Açaí Amazon Flavor
Ouro negro
Red bull
Caixa Econômica Federal
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Coca-cola
Brun Energy Drink
Adagio Aparthotels
Ibis Budget
Açaí Amazon Flavor
Ouro negro
Red bull
Caixa Econômica Federal
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Coca-cola
Brun Energy Drink
Adagio Aparthotels
Ibis Budget
Açaí Amazon Flavor
Ouro negro
Red bull
Caixa Econômica Federal
Fini
Coca-cola
Brun Energy Drink
Adagio Aparthotels
Ibis Budget
Açaí Amazon Flavor
Ouro negro
Red bull
Caixa Econômica Federal
Fini
Coca-cola
Brun Energy Drink
Adagio Aparthotels
Ibis Budget
Açaí Amazon Flavor
Ouro negro
Red bull
Caixa Econômica Federal
Fini
Coca-cola
Brun Energy Drink
Adagio Aparthotels
Ibis Budget
Açaí Amazon Flavor
Ouro negro
Red bull
Caixa Econômica Federal
Fini
Coca-cola
Brun Energy Drink
Adagio Aparthotels
Ibis Budget
Açaí Amazon Flavor
Ouro negro
Ouro negro
Açaí Amazon Flavor
Ibis Budget
Adagio Aparthotels
Brun Energy Drink
Coca-cola
Fini
Caixa Econômica Federal
Red bull
Ouro negro
Açaí Amazon Flavor
Ibis Budget
Adagio Aparthotels
Brun Energy Drink
Coca-cola
Fini
Caixa Econômica Federal
Red bull
Ouro negro
Açaí Amazon Flavor
Ibis Budget
Adagio Aparthotels
Brun Energy Drink
Coca-cola
Fini
Caixa Econômica Federal
Red bull
Ouro negro
Açaí Amazon Flavor
Ibis Budget
Adagio Aparthotels
Brun Energy Drink
Coca-cola
Fini
Caixa Econômica Federal
Red bull
Ouro negro
Açaí Amazon Flavor
Ibis Budget
Adagio Aparthotels
Brun Energy Drink
Coca-cola
Fini
Caixa Econômica Federal
Red bull
Ouro negro
Açaí Amazon Flavor
Ibis Budget
Adagio Aparthotels
Brun Energy Drink
Coca-cola
Fini
Caixa Econômica Federal
Red bull
Ouro negro
Açaí Amazon Flavor
Ibis Budget
Adagio Aparthotels
Brun Energy Drink
Coca-cola
Fini
Caixa Econômica Federal
Red bull
Ouro negro
Açaí Amazon Flavor
Ibis Budget
Adagio Aparthotels
Brun Energy Drink
Coca-cola
Fini
Caixa Econômica Federal
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Far more than media: a real engagement engine
We're looking for the right brand at the right moment
Fuel for high performance
Our 5,000 participants are elite athletes with grueling routines. Protein bars and shakes aren't optional, they're must-haves in their backpacks. Your brand can be the official energy of this movement.
Stage-proof beauty
The mirror selfie backstage is a must. By owning the counters at our Beauty Bar, your brand becomes co-author of the festival's look, guaranteeing presence in thousands of "Look do Dia" (outfit of the day) posts.
The new status icon of the scene
For Gen Z, the bottle is part of the "outfit". Our artists don't just drink water, they show off their bottles as a style statement through the hallways and workshops. Turn your product into the must-have item of the dance elite.
The sound of every space
Since the early days of Hip Hop, wherever there's a speaker, there's culture. Bring back the essence of the boombox and connect your brand to the roots of the movement, turning your products into the gathering point of the crew.
Have another idea in mind? Let's talk.
What we've shown here is just the tip of the iceberg. We're open to exploring any possibility: from product trials to complex brand activations. Let's have a 15-minute chat and turn your vision into reality on our stage.
Let's define the best format for your investment?
Whether you optimize taxes via ProAC/Lei Rouanet (Brazilian fiscal incentive laws) or invest with direct funds, our fundraising is flexible. With the project already approved and ready for immediate fundraising, we offer the legal certainty of fiscal incentives along with the freedom to negotiate à la carte deliverables. You choose the model, we deliver the result.
Everything you need to know
before saying "Yes"
From Leis de Incentivo Fiscal (Brazilian fiscal incentive laws) to activation details, we've gathered the essentials here. Still have a specific question? Don't waste time: reach out to our team now and make sure your brand doesn't miss the biggest cultural conversation of the year.